Morocco, unhurried.

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Marrakech ✦ Sahara ✦ Chefchaouen ✦ Atlas Mountains ✦ Fes ✦ Essaouira ✦ Marrakech ✦ Sahara ✦ Chefchaouen ✦ Atlas Mountains ✦ Fes ✦ Essaouira ✦

— Who we are

A Marrakech travel house crafting bespoke journeys for guests who want depth over checklists — every riad, driver, dinner and surprise handled before you think to ask.

ASSL Tours is an agency specialising in tailor-made travel, incentives and event organisation, based in Marrakech, Morocco.

With more than 20 years of international experience in tourism, the agency’s founder, Khadija El Gabsi, devotes all her dedication to the industry to the service of her guests.

In a word, our goal is to put our know-how and experience at our clients’ service.

You arrive. Morocco unfolds.

What we offer

From private journeys and rare experiences to the tastes of Morocco and large-scale events, every service is built from scratch around you. Choose a single thread or weave them together — we handle every detail so you simply arrive and enjoy.

Private & curated
Exclusive tours

Bespoke journeys across the imperial cities, desert and coast — designed entirely around you.

Produced end to end
MICE & events

Meetings, incentives, congresses, galas and events at any scale.

Once in a lifetime
Exceptional experiences

Private desert dinners, hot-air balloons, hammams and artisan ateliers.

Tastes of Morocco
Gastronomy experiences

Souk-to-table feasts, cooking with local families, and private chef's tables.

MICE & events, drawn by hand

Meetings, incentives, conferences and unforgettable events — produced end to end across Morocco. From intimate executive retreats to galas for hundreds, we design, stage and run each gathering with the same care we bring to our private journeys.

See all ⇾

Team adventures

Team Building

dreams from scratch

Events

team spirit

Seminars & Conferences

full coordination

Groups & Incentive

The keys to Morocco's most exceptional addresses.

— Stay with us

Explore our unique getaways

El Fenn Marrakech

A bohemian refuge created for travellers drawn to a soulful mix of art, heritage and timeless Moroccan charm.

Fairmont Hotels

A refined sanctuary designed for those who value grand tradition blended with modern elegance.

Royal Mansour

A palatial address in the medina, where private riads and discreet service redefine Marrakech luxury.

La Mamounia

A legendary garden palace blending Art Deco glamour with timeless Moroccan craftsmanship.

The Sandy Tents

Nestled in the heart of the Moroccan desert, Majestic Dunes Camp offers a unique and unforgettable desert escape.

Four Seasons

Where luxury meets effortless grace — a curated retreat for those seeking intuitive service and refined serenity.

— By the numbers

Years of craft

Curated journeys

Regions

100%

Tailor-made

— Voices

« Notre séjour au Maroc avec ASSL Tours a dépassé toutes nos attentes. L’organisation était impeccable et chaque étape du voyage était parfaitement pensée. Nous avons découvert des lieux magnifiques et vécu des expériences authentiques que nous n’aurions jamais trouvées seuls. Une équipe professionnelle et attentionnée du début à la fin. »

Emily Carter

10-day grand tour

— Voices

« Nous avons confié l’organisation de notre voyage de groupe à ASSL Tours et tout était parfait. Les activités étaient variées, les hébergements magnifiques et la logistique très fluide. Notre équipe est repartie avec des souvenirs incroyables du Maroc. Une expérience que nous recommandons vivement. »

David Laurent

7-day imperial cities tour

— Voices

« ASSL Tours a su créer un voyage totalement sur mesure pour notre famille. Chaque journée était équilibrée entre découverte, détente et moments uniques. Le désert, les riads, la cuisine marocaine… tout était exceptionnel. Nous reviendrons sans hésiter! »

Sophia Bennett

4-day The Magic of the South tour

— Begin

Let's plan something unforgettable.